CEO & Founder — Fifteen years of elder advocacy, caregiving reform, awards, and community action in Belize.
Sasha Eiley appeared on the Wake Up Belize Morning Show on KREM TV for BHCA's official public launch. This was the first televised interview for BHCA, introducing the organization's mission to a national morning audience. Sasha had also been offered the role of WUB host around this time, which she had to decline due to other commitments.
Channel 5 Belize aired a national television feature on BHCA, also shared by Open Your Eyes Belize. The segment presented BHCA's mission to professionalize home caregiving in Belize, building on the organization's foundation since January 2010 and its 2017 Krem Web launch.
BHCA was selected as the winning venture of the Belize Emprende Fund, awarded by BELTRAIDE and CENPROMYPE with the support of the Republic of China (Taiwan). Sasha discharged herself from hospital while suffering from pneumonia to present and receive the award — attending the ceremony alone, heplock still in her arm. She was rushed back to hospital immediately afterward.
Sasha publicly shared winning the biggest award of her life in November 2021, noting she attended without family or support present. The post received 105 reactions and captured the deeply personal journey of building BHCA — a mission driven entirely by individual resolve and community online support.
Breaking Belize News covered BHCA's Soap Drive for the Elderly, launched proactively at the very start of the COVID-19 pandemic. The article received 156 reactions and 7 shares — demonstrating strong public recognition of BHCA's rapid mobilization before most organizations had responded.
BHCA partnered with the National Council on Ageing (NCA) and PAHO/WHO to make COVID-19 Infection Protection training mandatory for all registered BHCA caregivers. The free virtual training ran February 16–17, 2021 and demonstrated BHCA's formal standing as a recognized caregiver organization working alongside international health institutions.
Breaking Belize News covered BHCA's partnership with Grocery Nest — a diaspora-funded grocery programme for elderly Belizeans hit hardest by COVID-19. Launched with 10–15 sponsored recipients selected through churches, it allowed overseas Belizeans to purchase and deliver groceries digitally. Developed in collaboration with the NCA and a nutritionist.
7 News Belize interviewed Sasha on the link between unregulated caregiving and elder abuse, highlighting that Alzheimer's and dementia patients are most vulnerable. She called for formal industry regulation to protect Belize's most at-risk seniors.
Sasha Eiley delivered the BHCA Overview at the National Conference on Ageing 2024, covering BHCA's membership, services, elder care definition, and support resources for families and caregivers. She also gave a keynote address to national aging sector stakeholders — delivering one of her most powerful lines on record.
The Ladyville Highlights community Facebook page publicly named and recognized Sasha Eiley as "Founder President" of BHCA. The post received 309+ reactions and 2 shares — representing organic, third-party community recognition of Sasha's leadership in the national elder care space.
Sasha Eiley was honored as guest speaker at the Belize Red Cross Caregivers Graduation Ceremony, celebrating 28 newly certified caregivers — including the first-ever graduate to achieve a perfect 100% score. Sasha acknowledged BHCA's years of collaboration with the Red Cross and the evolution of the curriculum to also prepare caregivers for careers as nurse's aides.
BHCA launched a national petition calling for formal regulation of the home caregiving industry, citing doubled post-COVID complaints, unqualified certifications, and the need for mandatory background checks and professional standards.
Greater Belize Media covered BHCA's campaign for "Mama Tona," an 84-year-old who suffered a stroke after being repeatedly required to travel to Belize City to defend her land in court. The family spent over $12,000 complying with court demands. BHCA's advocacy prompted the NCA (via Justice Moore) to investigate.
BHCA's Facebook page is the organization's founding platform since January 2010. With 6,000+ followers and 1,800+ posts, it hosts advocacy campaigns, COVID initiatives, caregiver content, dementia education, and real-time case updates. As Sasha confirmed in 2019: BHCA is the #1 homecare provider in Belize with 100+ certified caregivers and the only Special Needs Nanny provider in the country.